ICIS – Advancing Medical Imaging through Digital Innovation
Discover the expert strategies behind ICIS’s digital transformation.
Website: https://www.icimagingsociety.org.uk/
Industry: Medical Imaging
Learn MoreWebsite: https://www.icimagingsociety.org.uk/
Industry: Medical Imaging
About ICIS
The International Cancer Imaging Society (ICIS) is a globally recognized organization based in London, dedicated to advancing medical imaging in oncology and promoting research in the study of human tumor behavior. As a leading authority in cancer imaging, ICIS provides education, research, and professional development opportunities to oncologists, radiologists, and healthcare professionals worldwide. ICIS plays a vital role in fostering collaboration and knowledge exchange to improve cancer diagnostics and patient care.
The Challenge
ICIS needed a modern digital infrastructure to support its globally expanding membership and increasing educational initiatives. Their previous website lacked a structured course management system and an efficient membership portal which resulted in users struggling to access educational resources, register for courses, and engage with the organization. ICIS also required a custom fee structure that could accommodate various membership tiers while maintaining a seamless user experience.
ICIS sought an overall digital transformation to streamline operations, enhance member engagement, and provide a more seamless experience to both new and existing users.
ICIS sought an overall digital transformation to streamline operations, enhance member engagement, and provide a more seamless experience to both new and existing users.
The Solution
Phase 1: New Website with UI/UX Enhancements
MediVerticals was tasked to design and develop a new website for ICIS that aligns with its vision and operational needs. Our team included experienced web developers, UI/UX engineers, creative designers, content writers, and quality assurance engineers. We developed a modern, intuitive website with seamless navigation and accessibility. Our UI/UX experts conducted comprehensive UI/UX reviews with the ICIS leadership team to refine user experience and achieve optimal functionality.
Phase 2: Custom Membership Portal
We developed a robust membership management system that allows seamless registration, renewals, and access to exclusive resources. Implemented tiered membership levels with tailored benefits to enhance user engagement and participation.
MediVerticals was tasked to design and develop a new website for ICIS that aligns with its vision and operational needs. Our team included experienced web developers, UI/UX engineers, creative designers, content writers, and quality assurance engineers. We developed a modern, intuitive website with seamless navigation and accessibility. Our UI/UX experts conducted comprehensive UI/UX reviews with the ICIS leadership team to refine user experience and achieve optimal functionality.
Phase 2: Custom Membership Portal
We developed a robust membership management system that allows seamless registration, renewals, and access to exclusive resources. Implemented tiered membership levels with tailored benefits to enhance user engagement and participation.
Phase 3: Custom Course Management and Registration
Designed a custom course management system to streamline the registration process for ICIS educational programs and events. We also integrated a user-friendly dashboard for members to track course enrollments, certifications, and learning progress.
Phase 4: Custom Fee Structure
Developed a flexible pricing model to accommodate different membership levels, event fees, and special pricing categories. The system ensures smooth transactions and automated fee adjustments based on event participation and membership status.
Phase 5: Blog and Content Strategy
We developed an optimized content strategy for ICIS to enhance its search visibility and promote engagement within the medical imaging community. Our content writers created and published blog content regularly to provide updates on industry trends, research findings, and ICIS activities. We performed keyword research and ensured that these blogs were SEO-optimized to increase website traffic and search engine ranking
Get StartedDesigned a custom course management system to streamline the registration process for ICIS educational programs and events. We also integrated a user-friendly dashboard for members to track course enrollments, certifications, and learning progress.
Phase 4: Custom Fee Structure
Developed a flexible pricing model to accommodate different membership levels, event fees, and special pricing categories. The system ensures smooth transactions and automated fee adjustments based on event participation and membership status.
Phase 5: Blog and Content Strategy
We developed an optimized content strategy for ICIS to enhance its search visibility and promote engagement within the medical imaging community. Our content writers created and published blog content regularly to provide updates on industry trends, research findings, and ICIS activities. We performed keyword research and ensured that these blogs were SEO-optimized to increase website traffic and search engine ranking
The Results
After 90 days, ICIS began seeing significant improvements in user engagement, membership growth, and operational efficiency supporting their mission of advancing cancer imaging worldwide.
Membership Registrations: +50%
Course Enrollments: +30%
User Engagement Time: +200%
Website Traffic Growth: +100%
Bounce Rate Reduction: -50%
Increase in Blog Readership: +110%
Conversion Rate for Memberships & Courses: +50%
Get StartedMembership Registrations: +50%
Course Enrollments: +30%
User Engagement Time: +200%
Website Traffic Growth: +100%
Bounce Rate Reduction: -50%
Increase in Blog Readership: +110%
Conversion Rate for Memberships & Courses: +50%
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